>> i'm using a sony ericsson. we stallone sony ericsson even though we are departing so i have a and duraid phone with all of the different types of news i need for my daily work so this is part of my life and extremely regular. >> what about the future of the applications you see that continuing? >> in many cases it continues to be the internet is just growing with information to be i think that you and i want the easy way to find that so they will be important to find your way. i also think that the eight providers would be we of promoting their brand and get the leal community of users that are using the app that they can understand so they can establish a relationship with the consumers which nobody thought about for five years before so i think we are still going to see quite a lot of development on the app site how we develop the model for using that to reduce by >> finally, mr. vestberg, what do you say to someone that can look out and see these brand names and all this new technology and words perhaps that